Using the right content marketing tools may be revolutionary for businesses looking to make a name online.
These platforms offer the tools to produce exciting content, communicate with target audiences, and promote development.
Top picks include SEMrush, which provides powerful social media basics and content optimization features; HubSpot, renowned for its extensive inbound marketing tools; and Buffer, which is exceptional at social media management.
Platforms like Contently offer a network of independent writers, and CoSchedule combines content scheduling with marketing planning.
Investigating these platforms can assist firms in establishing an effective web presence and quickening their expansion rate.
Best Content Marketing Platforms
Some excellent content marketing systems are available to assist you in efficiently organizing, disseminating, and evaluating your material:
1. Brand24
Brand24 is currently among the best internet monitoring tools available. Its effectiveness as a reputation management tool is demonstrated by the fact that companies like Uber, Intel, and Ogilvy use it.
Mentions Feed, a tool for monitoring online conversations about your business, is one of Brand24’s features.
A graphical representation of brand debates that potentially result in favorable or unfavorable press is called a Discussion Volume Chart.
Alerts that display any spikes in blog visitors, brand mentions, or any other particular data.
2. Hubspot
In addition to being a hub for inbound marketing, HubSpot also offers a solution for managing sales and customer service.
While the sales hub allows you to target customers and manage your contact lists in an orderly way, marketing agencies assist marketers in producing high-quality content.
The marketing center from Hubspot allows you to blog and receive assistance with SEO, social media, email, landing pages, marketing automation, and site analytics.
With HubSpot, you can create a whole website since it functions as a content management system (CMS) and integrates the program into your existing website.
3. Percolate
Percolate is a comprehensive CMP that provides social media, brand, and content management.
With the help of its asset management library, you can keep all of your content in one location, arranged according to clients, subcategories, and other needs.
Its user-friendly and smooth content approval system makes communicating and receiving client approvals simple.
You can quickly post to all your social media channels by syncing them with Percolate’s social media scheduling system.
Planning many weeks’ worth of social media postings at once is accessible by its scheduling feature.
You can examine your social media content more comprehensively with the help of the calendar planning tool. It works well for analytics and assessing the success of campaigns.
4. CoSchedule
CoSchedule is a platform for managing marketing projects, but it is more of an editorial calendar and social media marketing tool.
You can use it to make tasks, add conversations, and give team members assignments.
With the help of its helpful ReQueued feature, you may find and share popular content. You can share a blog article you wrote two years ago on your social media platforms, for example, if it’s still relevant and well-liked.
Using the built-in text editor, you can compose material on CoSchedule’s tasks page.
Alternatively, if you currently use Google Docs or another word processing tool, you can upload your document to CoSchedule and continue working on it.
5. Ceros
Designers and marketers can create compelling content experiences without the need for traditional coding or programming with the help of Ceros, an experiential content production platform.
It focuses more on layout and design and is less of a text-based content management system.
Ceros further provides easy-to-use ways to distribute interactive content. Any content created in Ceros can be embedded or used as stand-alone web pages on a blog or website.
You can post and distribute your content on Facebook and other landing pages linked to the platform.
6. OneSpot
A platform for personalized customization is called OneSpot. It is designed to assist brands in comprehending their clientele more thoroughly by considering every aspect of the purchasing process.
OneSpot can build customized buyer encounters online, mobile, and via email by utilizing robust analytics and AI.
Furthermore, OneSpot is ideal for any brand to reach its customers where they are and assist them in taking the next step as personalization becomes increasingly necessary.
Conclusion
Numerous platforms provide noteworthy advantages for firms looking to increase the reach of their content marketing campaigns.
HubSpot offers a comprehensive solution with powerful content creation, management, and analysis capabilities.
With capabilities for scheduling, analytics, and engagement, Buffer and Hootsuite are great for social media engagement.
By utilizing these platforms, startups can create a compelling content strategy, interact with their audience, and effectively drive growth.